Unreal. 

Unreal. 

instagram-business:

Taco Bell Lives Más on Instagram

In the early 1960s, when burger stands dominated Southern California, Glen Bell refused to follow the trend and created Taco Bell. Today, a half century later, Taco Bell serves more than 36 million customers every week in over 6,000 restaurants nationwide.

In preparation for their breakfast line launch, Taco Bell turned to Instagram to build awareness of their new menu items among 18-44 year-olds. The brand’s creative team produced a series of sponsored photos depicting breakfast among friends, each image capturing the brand’s youthful, free-spirited ethos through natural staging and a retro, sun-bleached color palette.

“We let the concept drive creative production and paired that with what we knew about how people engage on Instagram,” said Chris Brandt, Taco Bell’s Chief Marketing Officer. “What resulted was a powerful visual narrative…that was a perfect fit within the Instagram environment.”

Key Results

  • 12.5 million 18-44 year-olds in the U.S. reached across a four-week period
  • 29-point incremental lift in ad recall for people who were repeatedly exposed to the campaign—nearly four times higher than the control group and nearly five times higher than Nielsen’s average for online advertising

Read the full case study here.

Do not think that love in order to be genuine has to be extraordinary. What we need is to love without getting tired. Be faithful in the small things, because it is in them that your strength lies.
Mother Teresa (via breanna-lynn)

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missambear:

saskiakeultjes:

i doodled my new job so that mum understands what i do for living

same

Samesies. Plus a bunch of this: http://imgur.com/RqWdiN4

missambear:

saskiakeultjes:

i doodled my new job so that mum understands what i do for living

same

Samesies. Plus a bunch of this: http://imgur.com/RqWdiN4

“Friendship is born at that moment when one man says to another: “What! You too? I thought that no one but myself …””
C.S. Lewis, The Four Loves

College flashback. This band has been in my head recently. 

(via kvtes)

This is one of Anna's little spots on the Web.

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